BGB TAKES ON SXSW
Welcome to our
SXSW 2025 Special Edition
—The badge ain't cheap and hotel prices skyrocket,
but here's why we show up: We're all human (well, I
guess except all the AI following us around the
streets of Austin), and humans want to talk, be
entertained, have conversations, and compare notes.
As a solutions partner, we have an obligation to be
the most informed we can to continue to future-proof
our clients. Nothing is more valuable than use cases
when we think about applying innovation. SXSW has
multiple tracks, with the healthcare track growing
faster than any other over the last few years.
SWSW is changing.
We used to come to learn from other industries and
apply their innovation to the healthcare space.
That's still a reason to make the trip,
but we're finding that the healthcare industry
now also shows up for the conversations. We are
leading, and it makes sense. We're marketers who
understand that to change belief and behavior, you
must normalize topics, be transparent about what's
working and what's not, learn from one another, and
experiment. Now more than ever, the SXSW community
has created a main stage that has evolved healthcare
to a place where innovation is expected not the
exception.
AI Knowledge Quiz
This interactive quiz is available only on computers.
Please visit this page on a larger screen to test your AI knowledge.
You'll be SHOCKED to hear that AI was addressed in
roughly 99% of our sessions 😉.
How well
do you know commonly used terms?
Test your AI knowledge
Drag the term to the definition.
INNOVATION SPOTLIGHTS
ADAPT/ADOPT—APPLICATIONS OF AI
The Power of GenAI To Transform the Future of Medical Research
The next clinical trials will not be run by humans.
AI, Privacy, and the Future of DTC: Walking the Tightrope of Innovation
Revealing how digital platforms and real-time collaboration accelerate medical research and clinical impact.
Enough with the "Delving"—Staying Human in the Age of AI
The impact of AI on human communication: A warning against its risks to creativity, critical thinking, and brand trust.
THE FUTURE OF PHARMA
The Big C in Cancer Care: Culture
A dynamic panel of experts explore how our cultural environment is intertwined with cancer care.
Health Equity by Design: Ending HIV Together
Imagine a world where health equity and innovation drive the end of HIV.
Crisis to Credibility: Restoring Trust in Modern Science
Despite rapid technological advancement, there continues to be a yawning communication gap between "science" and the general public.
The Economics Of A Dementia Diagnosis
How the private and public spheres must work together to tackle the medical and economic challenges of dementia.
Reimagining the Future of Alzheimer's Disease
An engaging discussion on cognitive health with experts in the field.
Fast Forward to the Future of Medicine
An engaging discussion about where healthcare is heading.
Myth Busting in the Age of Misinformation: Tackling Chronic Disease
How to identify and challenge common myths, understand the diverse experiences of patients, and more.
Breaking Barriers: Advancing Equity in Obesity Care
Looking at how we can overcome significant barriers to access the education, care and treatment patients need in underserved communities.
Turning up the Volume on Radiopharmaceuticals
Radiopharmaceuticals are one of the hottest topics in oncology.
THE ROLE OF SOCIAL
Dr. TikTok Will See You Now: Social's Impact On Obesity Care
From Oprah to South Park, everyone is talking about GLP-1s and their potential to revolutionize obesity care.
Leveling Up Your Ad Game: How Next-Gen Stats Are Reshaping Marketing
How advanced audience data can uncover blind spots in your media mix.
Transforming Boring Messages into Social Media Gold
In this interactive panel discussion, government social media managers will shared their tangible tactics.
MEDTECH IN HEALTHCARE
Revolutionizing Mental Healthcare with Implantable Devices
Imagine a world where innovative implantable devices transform mental healthcare.
Designing with Women to End Cervical Cancer
A new era where the entire design process centers on the voices of the women it serves.
Changing Your Mind: How Neurocircuitry Can Be Hacked For Better Health
Rejoyn – the first and only prescription treatment for depression symptoms in an app.
From Virtual Worlds to Real Wellness: VR and Mental Health
How can we leverage VR as an accessible resource to support people?
TECH IN HEALTHCARE
SXSW Pitch: HealthTech, MedTech, BioTech & Accessibility
Early-stage technology startups pitch their product and/or services to industry technology experts.
Health Points: Why Gaming is the Real Media Score for Pharma
How advanced audience data can uncover blind spots in your media mix.
DESIGN
Brand=Product: Cohesive Experiences Through Design Systems
This panel explores the intricate relationship between brand and product.
Science of Design: Leveraging Data To Address Neuroinclusion
Determining the key factors that are impacting neurodivergent people to develop design strategies.
A Guide to SXSW's XR Experience
Blending real and virtual worlds through extended reality.
WHERE WE SPENT OUR TIME
REACH OUT TO THE TEAM ON THE GROUND FOR DEEPER INSIGHTS
Liza Kotik (Creative) and Amanda Eckel (Client
Partnership)
EMAIL US
